The European Union is fighting fakes

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Google Alphabet Division, Facebook (banned on the territory of the Russian Federation)Twitter and other technology companies should take measures to counter deepfakes and fake accounts on their platforms in order not to receive a fine in accordance with the updated set of rules of the European Union. The updated EU code lists examples of fake accounts and fake accounts that subscribing companies need to fight.

“Companies will adopt, strengthen and implement a clear policy against fakes in their services based on the latest data on the behavior, tactics, methods and procedures (tactics, techniques and procedures, TTP) used by attackers”, — specified in the document.

Companies that fail to meet their obligations can be fined up to 6% of their global turnover in accordance with the DSA (Digital Services Act) rules. Firms must implement measures against fakes on their platforms within 6 months.

The signatories must also fight disinformation and ensure transparency of political advertising. The code introduced in 2018 will now become a joint regulation scheme, with responsibility being shared between regulators and signatories.

Recall that in May 2022, the European Union introduced new rules to improve protection and measures to counter cybercrime. The directive will require companies in the energy, transport, financial markets, healthcare and digital infrastructure sectors to comply with cybersecurity risk management measures and reporting obligations.

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